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Research papers

Public opinion migrants, brand migrants (Spanish)

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Alain Mizrahi, Juan Jose Calvo
June 15, 1999
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Citation

Mizrahi and Calvo (1999a, June 15). Public opinion migrants, brand migrants (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/public-opinion-migrants-brand-migrants-spanish-


Research papers

The relationship between market research and competitive intelligence

The paper describes the relationship between market research and competitive intelligence and discusses the evolution of competitive intelligence: the definition the need it fulfills where it evolved and the penetration of the discipline by industry...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Ruth Stanat
Company: SIS International Research
September 1, 1998
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Citation

Stanat, R. (1998a, September 01). The relationship between market research and competitive intelligence. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-relationship-between-market-research-and-competitive-intelligence